WE'RE NOT STOPPING UNTIL EVERY WOMAN AND GIRL HAS THE FIT AND SUPPORT SHE DESERVES.

Why Sara Started SHEFIT Sara and her daughters

Here’s what I think. A sports bra is the most important piece of gear we women have. So it better damn well do the job.

Before I started SHEFIT^®, I never had any intention to start a business. I was just trying to solve my own problem. After years of frustration with the sports bras on the market, I was still doubling up. And tying off the excess straps with a rubber band.

Well, I called bullshit. And after lots of trials, I designed a prototype sports bra that I was able to adjust to my body. I felt amazing, and my confidence soared.

That’s what I want for all women and girls. No matter what size or shape or age or ability level. To know that incredible feeling of being supported and confident. Not just on the playing field, but in life.

SHEFIT Founder, Mom, Fitness Pro

Performance gear for kickass women who refuse to settle.

It's time to demand gear that works with us. Not against us. SHEFIT's revolutionary fit and support is designed to match us move for move.

It all started with the Ultimate Sports Bra^® - a bra that disrupted a 40-year-old industry with unparalleled control, lift and fit. And we've never stopped innovating since.

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Flawless fit for every shape and size.

The right gear can make or break a workout. At SHEFIT, we take the time to sweat the details. To ensure that every bra and piece of apparel we design fits flawlessly and comfortably for every shape and size – from XS to 6Luxe.

Fit and support.
For every body.

The right fit. And a sisterhood of support. Our trained fit experts are on call to ensure that you find the right fit and the right bra.

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Love your bra.
Love the planet.

We’ve replaced all of our plastic packaging with laundry bags, shopping bags and shipping bags made out of recycled and biodegradable materials.

Leveling the playing field

No girl or woman should have to drop out or hold back because she doesn’t have access to the right gear. We’re helping to level the playing field by donating SHEFIT bras to girls, women and organizations around the world, including The Sports Bra Project.

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Get your SHEFIT on and get moving

Adjustable fit and support. For your body. On your terms.