Dear SHEFIT® Community,

Thank you for being a loyal SHEFIT customer. As of today, November 1st, the price of the Ultimate Sports Bra®, Flex Sports Bra™, and Low Impact Sports Bra will each increase to $75. We understand that price increases are never easy and want to provide some clarity around the decision.

As with many other retailers, SHEFIT product costs have risen due to:

  • Fabric/Material costs rising dramatically
  • Manufacturing 
  • Freight/Supply Chain
  • Shipping 

To this point, SHEFIT has held prices steady taking no increases since the onset of the COVID-19 pandemic and throughout the period of escalating costs. As we continue to navigate this pandemic in 2021, we hoped to see the cost increases as temporary; however, we have found this not to be a temporary situation. We are only passing a fraction of the increased costs onto our customers by taking a modest price increase when compared to the rest of the industry. 

Rest assured, SHEFIT is committed to the following:

  • Providing the highest quality, most durable women's active apparel - Our quality testing demonstrates our products are 5X more durable than most retail brands.
  • Innovation – New and improved fabrics, technical features, and benefits.
  • Style – Coordinating outfits for your active lifestyle.

To help ease the burden of this increase, our free shipping threshold will move from $100 down to $75. This means you will always receive free shipping with the purchase of a new SHEFIT Sports Bra.

For those of you who enjoyed our Warehouse Sale, you will be able to access our Last Chance products online and year-round. We will be updating that section of the website regularly.

Thank you for your understanding and loyal support, as we at SHEFIT keep leveling up to bring you the colors, styles, products, and support you deserve.