New Colors
Steady Grey
& Black Jacquard

Two of the most iconic sports bras just
dropped in new colors

New
Emerge Sports Bra

Built for life in motion^™

Best Sellers

Size Luxe

Size Small

Ultimate Sports Bra® - Black

£53.00 GBP

Powerhouse Pink Flex Sports Bra

Powerhouse Pink Flex Sports Bra

Flex Sports Bra™ - Powerhouse Pink

£49.00 GBP

Size Small

Size Small

Ultimate Sports Bra® - Sandstorm™

£53.00 GBP

Size Small

2-in-1 Running Shorts - Black

Sale -50%

2-in-1 Running Shorts - Black

~~£34.00 GBP~~ £17.00 GBP SAVE 50%

Size Small

Size Small

Sale -50%

Boss Leggings™ - Black

~~£52.00 GBP~~ £26.00 GBP SAVE 50%

Size Luxe

Flex Sports Bra™ - Black

Flex Sports Bra™ - Black

£49.00 GBP

Black Boss Longline Size 1Luxe

Black Boss Longline

Boss Longline Bra - Black

£41.00 GBP

As Seen In

Shop By Impact

Sports Bras

Emerge Sports Bra - Black

Emerge Sports Bra - Black

New

Emerge Sports Bra - Black

£49.00 GBP

Emerge Sports Bra - Bold Navy

Emerge Sports Bra - Bold Navy

New

Emerge Sports Bra - Bold Navy

£49.00 GBP

Emerge Sports Bra - Focused Teal

Emerge Sports Bra - Focused Teal

New

Emerge Sports Bra - Focused Teal

£49.00 GBP

Emerge Sports Bra - Steady Grey

Emerge Sports Bra - Steady Grey

New

Emerge Sports Bra - Steady Grey

£49.00 GBP

Size Luxe

Size Small

Ultimate Sports Bra® - Black

£53.00 GBP

Bold Navy Ultimate Sports Bra

Bold Navy Ultimate Sports Bra

Ultimate Sports Bra® - Bold Navy

£53.00 GBP

Size Small

Size Small

Ultimate Sports Bra® - Sandstorm™

£53.00 GBP

Ultimate Sports Bra® - Evergreen Force

Ultimate Sports Bra® - Evergreen Force

Ultimate Sports Bra® - Evergreen Force

£53.00 GBP

Vanilla Vibe Jacquard Flex Sports Bra

Vanilla Vibe Jacquard Flex Sports Bra

Flex Sports Bra™ - Vanilla Vibe Jacquard

£49.00 GBP

Flex Sports Bra™ - Black Jacquard

Flex Sports Bra™ - Black Jacquard

New

Flex Sports Bra™ - Black Jacquard

£49.00 GBP

Move How You Want

Your schedule. Your shape. Your support. Collections built to move with you, not against you.

Walking, Mom Mode, Everyday Comfort

Everyday Support

Golf, Pickleball, Tennis

Built for big boobs

Running, Cardio, High-Impact Movement

Yoga, Pilates, Low Impact Movement

Weightlifting, HIIT, Strength Training

Strength Support

No slips, no shifts

Support that works

Everyday Bras

Boss Longline Bra - Focused Teal

Boss Longline Bra - Focused Teal

New

Boss Longline Bra - Focused Teal

£41.00 GBP

Boss Longline Bra - Steady Grey

Boss Longline Bra - Steady Grey

New

Boss Longline Bra - Steady Grey

£41.00 GBP

Boss Longline Bra - Chocolate Triumph

Boss Longline Bra - Chocolate Triumph

New

Boss Longline Bra - Chocolate Triumph

£41.00 GBP

Black Boss Longline Size 1Luxe

Black Boss Longline

Boss Longline Bra - Black

£41.00 GBP

Bold Navy Boss Longline Bra Size XSmall

Bold Navy Boss Longline Bra Size XSmall

New

Boss Longline Bra - Bold Navy

£41.00 GBP

Black Lounge Bra Size 1Luxe

Black Lounge Bra Size XSmall

Lounge Bra - Black

£32.00 GBP

Bold Navy Lounge Bra Size 1Luxe

Bold Navy Lounge Bra Size XSmall

Lounge Bra - Bold Navy

£32.00 GBP

Size Luxe

Size XSmall

Lounge Bra - Graphite

£32.00 GBP

Shop By Category

New Arrivals

Flex Sports Bra™ - Black Jacquard

Flex Sports Bra™ - Black Jacquard

New

Flex Sports Bra™ - Black Jacquard

£49.00 GBP

Ultimate Sports Bra® - Steady Grey

Ultimate Sports Bra® - Steady Grey

New

Ultimate Sports Bra® - Steady Grey

£53.00 GBP

Emerge Sports Bra - Steady Grey

Emerge Sports Bra - Steady Grey

New

Emerge Sports Bra - Steady Grey

£49.00 GBP

Boss Longline Bra - Steady Grey

Boss Longline Bra - Steady Grey

New

Boss Longline Bra - Steady Grey

£41.00 GBP

CloudNine™ No Front Seam Short - Steady Grey

CloudNine™ No Front Seam Short - Steady Grey

New

CloudNine™ No Front Seam Short - Steady Grey

£29.00 GBP

Emerge Sports Bra - Focused Teal

Emerge Sports Bra - Focused Teal

New

Emerge Sports Bra - Focused Teal

£49.00 GBP

Boss Longline Bra - Focused Teal

Boss Longline Bra - Focused Teal

New

Boss Longline Bra - Focused Teal

£41.00 GBP

CloudNine™ High Rise Short - Focused Teal

CloudNine™ High Rise Short - Focused Teal

New

CloudNine™ High Rise Short - Focused Teal

£29.00 GBP

Looks We Love, Styled By You

Apparel

CloudNine™ High Rise Legging - Black

CloudNine™ High Rise Legging - Black

New

CloudNine™ High Rise Legging - Black

£45.00 GBP

CloudNine™ High Rise Legging - Bold Navy

CloudNine™ High Rise Legging - Bold Navy

New

CloudNine™ High Rise Legging - Bold Navy

£45.00 GBP

CloudNine™ High Rise Short - Black

CloudNine™ High Rise Short - Black

New

CloudNine™ High Rise Short - Black

£29.00 GBP

CloudNine™ No Front Seam Legging - Black

CloudNine™ No Front Seam Legging - Black

New

CloudNine™ No Front Seam Legging - Black

£45.00 GBP

CloudNine™ No Front Seam Short - Black

CloudNine™ No Front Seam Short - Black

New

CloudNine™ No Front Seam Short - Black

£29.00 GBP

CloudNine™ No Front Seam Short - Bold Navy

CloudNine™ No Front Seam Short - Bold Navy

New

CloudNine™ No Front Seam Short - Bold Navy

£29.00 GBP

CloudNine™ No Front Seam Legging - Bold Navy

CloudNine™ No Front Seam Legging - Bold Navy

New

CloudNine™ No Front Seam Legging - Bold Navy

£45.00 GBP

CloudNine™ High Rise Short - Focused Teal

CloudNine™ High Rise Short - Focused Teal

New

CloudNine™ High Rise Short - Focused Teal

£29.00 GBP

Changed My Life

“Best sports bra, for bigger chested women, hands down. I’ve been wearing these bras for years and highly recommend them.”

Christina M

Worth Every Penny

“AMAZING!! This is the 10th bra I have purchased and I love them. I'm 55 years young and I am able to do so many sport activities now that I have a great fitting bra. The best fitting bra.”

Jana J

Best Fitness Bra Ever!!

“Best fitness bra EVER!! I usually have to wear 2 bras and a Cami then a T-shirt over to be able to workout. Now I can go with a Shefit bra alone or tank and Cami. The clip-on halters are fabulous too!!!!!”

Liani P