New Arrivals

Frosted, Fresh & Fearless

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Best Sellers

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Size Luxe Size Small
Sale -5%
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Ultimate Sports Bra® - Black

£56.00 GBP £53.00 GBP
Powerhouse Pink Flex Sports Bra Powerhouse Pink Flex Sports Bra
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Flex Sports Bra™ - Powerhouse Pink

£50.00 GBP
Size Small Size Small
Sale -5%
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Ultimate Sports Bra® - Sandstorm™

£56.00 GBP £53.00 GBP
Size Small 2-in-1 Running Shorts - Black
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2-in-1 Running Shorts - Black

£35.00 GBP
Size Small Size Small
Sale -50%
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Boss Leggings™ - Black

£52.00 GBP £26.00 GBP
Size Luxe Flex Sports Bra™ - Black
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Flex Sports Bra™ - Black

£50.00 GBP
Black Boss Longline Size 1Luxe Black Boss Longline
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Boss Longline Bra - Black

£41.00 GBP

As Seen In

Shop By Impact

High Impact
Medium Impact
Low Impact
Lounge

Sports Bras

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Size Luxe Size Small
Sale -5%
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Ultimate Sports Bra® - Black

£56.00 GBP £53.00 GBP
Bold Navy Ultimate Sports Bra Bold Navy Ultimate Sports Bra
Sale -5%
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Ultimate Sports Bra® - Bold Navy

£56.00 GBP £53.00 GBP
Size Small Size Small
Sale -5%
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Ultimate Sports Bra® - Sandstorm™

£56.00 GBP £53.00 GBP
Espresso Energy Ultimate Sports Bra Espresso Energy Ultimate Sports Bra
Sale -25%
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Ultimate Sports Bra® - Espresso Energy

£56.00 GBP £42.00 GBP
Indigo Grind Flex Sports Bra Indigo Grind Flex Sports Bra
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Flex Sports Bra - Indigo Grind

£50.00 GBP
Bahama Surge Ultimate Sports Bra Bahama Surge Ultimate Sports Bra
Sale -5%
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Ultimate Sports Bra - Bahama Surge

£56.00 GBP £53.00 GBP
Ivory Drive Ultimate Sports Bra Ivory Drive Ultimate Sports Bra
Sale -5%
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Ultimate Sports Bra® - Ivory Drive

£56.00 GBP £53.00 GBP
Steel Cheetah Flex Sports Bra Steel Cheetah Flex Sports Bra
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Flex Sports Bra - Steel Cheetah

£50.00 GBP
Arctic Fox Ultimate Sports Bra Arctic Fox Ultimate Sports Bra
Sale -5%
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Ultimate Sports Bra - Arctic Fox

£56.00 GBP £53.00 GBP
Charged Coral Ultimate Sports Bra Size 3Luxe Charged Coral Ultimate Sports Bra Size 3Luxe
Sale -5%
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Ultimate Sports Bra - Charged Coral

£56.00 GBP £53.00 GBP

Move How You Want

Your schedule. Your shape. Your support. Collections built to move with you, not against you.

Walking, Mom Mode, Everyday Comfort

Everyday Support

Golf, Pickleball, Tennis

Play Support

Built for big boobs

Bust+ Support

Running, Cardio, High-Impact Movement

Run Support

Yoga, Pilates, Low Impact Movement

Flow Support

Weightlifting, HIIT, Strength Training

Strength Support

No slips, no shifts

Swim Support

Support that works

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Everyday Bras

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Size Luxe Size XSmall
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Lounge Bra - Graphite

£32.00 GBP
Size Luxe Size Small
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Lounge Bra - Honey Wheat

£32.00 GBP
Black Lounge Bra Size 1Luxe Black Lounge Bra Size XSmall
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Lounge Bra - Black

£32.00 GBP
Bold Navy Lounge Bra Size 1Luxe Bold Navy Lounge Bra Size XSmall
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Lounge Bra - Bold Navy

£32.00 GBP
Bold Navy Boss Longline Bra Size XSmall Bold Navy Boss Longline Bra Size XSmall
New
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Boss Longline Bra - Bold Navy

£41.00 GBP
Black Boss Longline Size 1Luxe Black Boss Longline
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Boss Longline Bra - Black

£41.00 GBP
Boss Longline Bra - Rose Clay Boss Longline Bra - Rose Clay
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Boss Longline Bra - Rose Clay

£41.00 GBP
Boss Longline Bra - Cayenne Boss Longline Bra - Cayenne
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Boss Longline Bra - Cayenne

£41.00 GBP

Shop By Category

Sports Bras
Everyday Bras
Apparel
Swim

New Arrivals

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Arctic Fox Ultimate Sports Bra Arctic Fox Ultimate Sports Bra
Sale -5%
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Ultimate Sports Bra - Arctic Fox

£56.00 GBP £53.00 GBP
Steel Cheetah Flex Sports Bra Steel Cheetah Flex Sports Bra
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Flex Sports Bra - Steel Cheetah

£50.00 GBP
Bahama Surge Ultimate Sports Bra Bahama Surge Ultimate Sports Bra
Sale -5%
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Ultimate Sports Bra - Bahama Surge

£56.00 GBP £53.00 GBP
Indigo Grind Flex Sports Bra Indigo Grind Flex Sports Bra
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Flex Sports Bra - Indigo Grind

£50.00 GBP
Charged Coral Ultimate Sports Bra Size 3Luxe Charged Coral Ultimate Sports Bra Size 3Luxe
Sale -5%
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Ultimate Sports Bra - Charged Coral

£56.00 GBP £53.00 GBP
Bold Navy Lounge Bra Size 1Luxe Bold Navy Lounge Bra Size XSmall
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Lounge Bra - Bold Navy

£32.00 GBP
Black Lounge Bra Size 1Luxe Black Lounge Bra Size XSmall
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Lounge Bra - Black

£32.00 GBP

Looks We Love, Styled By You

Apparel

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Size Small Size Small
Sale -50%
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Boss Leggings™ - Black

£52.00 GBP £26.00 GBP
Seamless Shorts - Black Seamless Shorts - Black
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Seamless Shorts - Black

£35.00 GBP
Seamless Shorts - Ultramarine Seamless Shorts - Ultramarine
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Seamless Shorts - Ultramarine

£35.00 GBP
2-in-1 Running Shorts - Lollipop 2-in-1 Running Shorts - Lollipop
Selling FastSale -40%
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2-in-1 Running Shorts - Lollipop

£35.00 GBP £21.00 GBP
Boss Leggings - Stone Clay Boss Leggings - Stone Clay
Sale -50%
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Boss Leggings - Stone Clay

£52.00 GBP £26.00 GBP
Size Small Size 1Luxe
Selling FastSale -50%
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Boss Leggings™ - Sodalite Blue

£52.00 GBP £26.00 GBP
Size XSmall Size Medium
Sale -50%
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Boss Leggings™ - Conquer™

£52.00 GBP £26.00 GBP
Size Small Size Small
Sale -49%
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Clip Tank™ - White

£35.00 GBP £18.00 GBP

Changed My Life

“Best sports bra, for bigger chested women, hands down. I’ve been wearing these bras for years and highly recommend them.”

Christina M

Worth Every Penny

“AMAZING!! This is the 10th bra I have purchased and I love them. I'm 55 years young and I am able to do so many sport activities now that I have a great fitting bra. The best fitting bra.”

Jana J

Best Fitness Bra Ever!!

“Best fitness bra EVER!! I usually have to wear 2 bras and a Cami then a T-shirt over to be able to workout. Now I can go with a Shefit bra alone or tank and Cami. The clip-on halters are fabulous too!!!!!”

Liani P