Designed by one woman who refused to settle, the Ultimate Sports Bra will change the way you view support. Our patented Zip.Cinch.Lift. Technology allows you to customize your fit. You may have seen our Ultimate Sports Bra on ABC’s Shark Tank - - our unique product blew the judges away! Since Shark Tank, we put our bra to the test, going head-to-head against the leading sports bra brands. SHEFIT was scientifically proven to reduce bounce 33% more than the competition. Let us support the girls so you can stay focused on what’s important.
Featuring our patented Zip.Cinch.Lift. Technology, the newest addition to our Ultimate Collection features a luxurious fabric and seamless cups. This bra is designed to offer high-impact support, with 4-way stretch fabric allowing you to move freely. Powerful, buttery soft fabric feels like second-skin while delivering high impact control. Our Sisters asked for a seamless option, we heard you, and this is it!
This is a bra you will never want to take off. Offering you comfort and support during your low-impact activities, this bra features a front zipper for easy on/off access and shortened shoulder straps to keep you lifted. We won’t judge you if you fall asleep in yours, because sometimes we do, too.
We are determined to change a broken industry, one bra at a time. The fitness industry has defined what a ‘fit woman’ looks like. We decided it was time to demolish that stigma. We proudly stand with women of all shape and sizes. We stand behind our Sisterhood. We tell your stories. We use you in our marketing. And, we LOVE to hear from you. Our Customer Support Team will make sure you are taken care of and our Social Team loves to chat with you! We proudly give back to women by supporting local charities and giving the gift of support to women who need it most.
Sara Marie, a world-ranked fitness competitor and mother of four girls, had tried all of the so-called best sports bras on the market, sometimes wearing two or three bras at a time. They all fell short, leaving her frustrated, self-conscious, and depressed.
She wanted to be able to set her level of fit and support, but nothing like that existed. The bras made her fit them, not the other way around. It forced her to hold back, to modify her workouts. She refused to settle.
Sara Marie realized she wasn’t alone. Women all over shared in her struggle. She knew there had to be a better way and she set out to fix it. So, armed with a maternity bra and glue gun, she created the first SHEFIT prototype. She was determined to provide support and empower women of all shapes and sizes in an industry that over-emphasized perfection.
“JOIN US. TRY SOMETHING NEW, EXPECT SOMETHING BETTER”
- SARA MARIE