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At SHEFIT, we understand that every girl deserves the confidence and support she needs to thrive in sports. That’s why we are proud to partner with Bras for Girls, a non-profit organization dedicated to breaking down barriers for girls in sports by providing essential support and education. Here’s why this partnership is more than just about bras – it's about changing lives.
The Mission of Bras for Girls
Bras for Girls was established as a 501(c)(3) non-profit with a mission to empower young female athletes by ensuring they have access to high-quality sports bras and educational resources about breast development. The importance of these efforts cannot be overstated: according to a comprehensive 2016 Portsmouth University “Bra Lab” survey, many young girls face significant challenges when participating in sports due to breast-related concerns. For instance:
- 50% of girls reported their breasts affected their sports participation.
- 46% of girls expressed breast-specific concerns in relation to exercise.
- 73% of girls did not wear a sports bra when exercising.
- 87% wanted more information about breast development.
These statistics highlight a troubling barrier for young girls, who should be focused on their love of movement rather than the discomfort or embarrassment they might feel due to inadequate support.
Making an Impact Through Partnership
Since 2017, Bras for Girls has been dedicated to meeting the needs of these young athletes. In that time, they have donated over 100,000 sports bras and reached over 750 different recipient programs. Just in 2023, they distributed 30,000 bras. The goal for 2024? To donate even more – reaching 50,000 bras by year-end.
Our contribution at SHEFIT has been significant. To date, 1,800 SHEFIT sports bras have been added to the Bras for Girls inventory, catering to a range of sizes from 7/8 Girls through 6Luxe. The response has been overwhelmingly positive, particularly from girls aged 13 and up. For athletes with small rib measurements but fuller chests, the patented Zip. Cinch. Lift.® adjustability of SHEFIT bras has been a game changer. This unique feature allows each bra to be tailored for a custom fit, ensuring both comfort and support. The quality of our zippers and eye-hooks, which keep everything securely in place, has made a tangible difference. Girls who have never experienced the benefits of a well-fitting sports bra are now finding the support they need.
Real Impact, Real Voices
The feedback we’ve received from the Bras for Girls outreach events is humbling and inspiring. One comment we heard from a girl at an event was, “I don’t have to wear two bras!”, reflecting how a proper, supportive sports bra can simplify life and boost confidence. Another common reaction? “You have something in my size?!”, a testament to the inclusivity and range of sizes SHEFIT provides.
Why This Matters
It’s not just about the numbers; it’s about what they represent. Each donated sports bra empowers a girl to participate in sports with greater confidence, promoting both physical health and a positive body image. Girls who feel supported – literally and figuratively – are more likely to continue engaging in sports and carry that self-assurance into other areas of their lives.
Join the Movement
The work isn’t done yet. As we strive to meet our shared goals with Bras for Girls, we invite you to support this cause. Whether through donations, spreading awareness, or participating in local events, every action counts. Together, we can help more girls step onto the field, court, or track with the confidence that comes from proper support and the knowledge that they are valued and seen.
Learn more on the Bras for Girls website!
Check out their Instagram!
At SHEFIT, we’re not just about making bras – we’re about making a difference. And with partners like Bras for Girls, that difference is felt one athlete at a time.
