Shefit to appear on “Shark Tank” on ABC January 29th

Shefit will appear on “Shark Tank” on January 29^th, 9:00 p.m., ET/PT on ABC. The recipient of the 2014 and 2015 Emmy Award for Outstanding Structured Reality Program, Shark Tank, features ”The Sharks” – tough, self-made, millionaire and billionaire tycoons -- as they invest in America's best businesses and products. Sara Marie, owner and inventor of the Shefit Bra with it's patented adjustable technology, was invited to pitch a business proposition to the “Sharks” for the seventh season of the critically acclaimed reality show. Sara, along with her husband, Bob, appeared in front of Sharks Mark Cuban, Daymond John, Kevin O'Leary, Lori Greiner & Robert Herjavec with the hopes of striking a deal and forming a partnership.

Sara can’t reveal the outcome of her experience, for this month’s broadcast, but says the pitch session was priceless. “We can't talk about how we did on the show, or if we gained a new business partner or not... we're not going to spoil the surprises for the audience,” Sara explains. “People will just have to tune in and watch the episode for themselves.”

Each year tens of thousands of businesses apply to be on the show – this year over 45,000 entrepreneurs applied. The Shefit Sports Bra made the cut and will be presented to The Sharks, with Sara and Bob highlighting the patented technology, which is focused on adjustability and comfort.

“The whole Shark Tank process is so much longer than what gets shown on TV,” said Sara Marie, owner of Shefit Inc. and inventor of Shefit high impact sports bra. “From the application and interviews, to the planning calls with the production team, to the actual time in The Tank - all that gets boiled down to the final edited version of just 5 - 10 minutes. The process is overwhelming, and exhausting, but it was all very, very exciting.”