Women’s History Month is a celebration not only of the achievements of women throughout history but also of the pathways we are forging for future generations. One of the most powerful ways to continue this legacy of empowerment is through sport—ensuring that girls and women everywhere have access to the resources they need to participate confidently. For many athletes, one key resource is a properly fitting sports bra. That’s why organizations like Bras for Girls and The Sports Bra Project are working tirelessly to remove this barrier, and why your donations can make a tremendous impact.
A Year of Growth for Bras for Girls
Bras for Girls experienced a phenomenal 2024, distributing over 63,000 sports bras to those in need. A groundbreaking addition to their efforts has been the SheFit sports bra—an embodiment of expressive raw energy and a rebellious approach to movement. Fearlessly redefined, SHEFIT pushes the boundaries of athletic wear, allowing young women to discover newfound confidence in their own strength. These bras provide unparalleled support, especially for high-school athletes with smaller rib cages but larger chests, ensuring that fit and comfort never stand in the way of athletic ambition.
By collaborating with more than 750 recipient programs, Bras for Girls continues to prove how one piece of equipment—a sports bra—can truly transform a girl’s athletic journey. This holistic support goes far beyond the field or court, instilling confidence and resilience that carry over into every area of life.
Breaking Barriers with The Sports Bra Project
Meanwhile, The Sports Bra Project has donated over $1.2 million worth of bras worldwide. Their mission is clear: a lack of access to proper sportswear should never hold back an aspiring athlete. By distributing sports bras to communities where resources are scarce, The Sports Bra Project helps break down the barriers that can keep girls and women off the field. Each donation empowers them to experience the thrill of competition and the sense of community that comes with team sports.
Why Sports Bras Matter
It might seem like a simple piece of athletic gear, but a supportive sports bra can mean the difference between feeling free to move and feeling too self-conscious to show up at practice. For adolescent girls, especially, a well-fitting sports bra can help them maintain a sense of self-esteem and stay engaged in the sports they love. Without the right support, they may drop out or avoid participation altogether. By donating to organizations like Bras for Girls and The Sports Bra Project, you contribute to a future where girls can embrace sports—fearlessly redefined—no matter their circumstances.
How You Can Help
- Donate: Financial support allows both organizations to purchase, ship, and distribute new bras.
- Spread the Word: Sharing their initiatives on social media increases awareness and drives action.
- Host a Drive: If you have the resources, organize a bra donation drive in your community, workplace, or school.
- Become an Advocate: Talk to local schools, youth clubs, and community centers to connect girls who need bras with these organizations.
Empowerment Through Action
This Women’s History Month, let’s honor the trailblazers who fought for our right to vote, access education, and compete in sports. By supporting Bras for Girls and The Sports Bra Project, you carry forward that legacy—ensuring every girl, in every community, can step onto the playing field with confidence. When women and girls are free to explore their athleticism and embrace movement with a rebel spirit, they gain far more than just physical strength: they learn resilience, leadership, and unity.
