FREE STANDARD SHIPPING ON ORDERS OVER $99
WE’RE NOT STOPPING UNTIL EVERY WOMAN AND GIRL HAS THE FIT AND SUPPORT SHE DESERVES
Here's what I think, a sports bra is the most important piece of gear for women. So it damn well better do its job well. Before starting SHEFIT, I had no intention of starting a business. I just wanted to solve my own problem. After years of frustration with the sports bras on the market, I was still doubling up and tying off excess straps with a rubber band. I called B.S. and decided to take action. After numerous trials, I designed a prototype sports bra that adjusted perfectly to my body. It felt amazing, and my confidence soared. That's what I want for all women and girls, regardless of size, shape, age, or ability. To experience the incredible feeling of being supported and confident - not just on the playing field, but in life.
SHEFIT Founder, Mom, Fitness Pro
2004
Finding supportAfter the birth of her first child, Sara Moylan struggles to find a supportive sports bra while breastfeeding.
2011 - 2013
Innovation and testing- Sara creates her first SHEFIT prototype using an old nursing bra and a hot glue gun.
- Hires a seamstress to refine the prototype, involving extensive travel.
- Files and gets approved for a patent for her innovative technology.
- Gathers feedback on her prototype from 20 friends of various shapes and sizes.
- Travels between Michigan and California to meet demand.
2014-2017
Growth and recognition- Featured on “The Doctors” show, leading to high demand and inventory challenges.
- Moves SHEFIT from basement to an office and warehouse; hires first 2 full-time employees.
- Appears on Shark Tank; inventory sells out.
- Viral Facebook video garners over 20 million views; sales triple.
- Begins tackling counterfeit SHEFIT products online.
- Ranks #511 on the Inc. 5000 list.
2018
Validated, ranked- Ranks #154 on the Inc. 500 list.
- Launch of the Flex Sports Bra.
- CMU study confirms SHEFIT's superior support.
- Launch of the Real Support product line.
- New website launched for improved functionality and brand cohesion.
2019 - 2023
Expanding and revolutionizing- Ranks #93 on the Inc. 500 list.
- Launches the Lounge Bra, Boss Leggings, Low Impact Sports Bra, and SHEFIT Swim collection.
- Introduces and launches first-ever Patented Swim Suits.
- Ranks #1,179 on the Inc. 5000 list in 2022.
OVER $1.2 MILLION OF BRAS DONATED
SPORTS BRA PROJECT
The Sports Bra Project empowers women and girls to participate in sports by breaking down barriers and providing sports bras to athletes who lack access to them.
THE BRA THAT REVOLUTIONIZED THE CATEGORY
SHEFIT was born from a desire to challenge industry norms and redefine them. Our game-changing sports bras and activewear offer revolutionary adjustable fit and performance for women of all shapes and sizes at every fitness stage. As a collegiate athlete, fitness model, and mom of 4, Sara struggled with subpar bras, leading her to create the SHEFIT Ultimate Sports Bra® with patented Zip. Cinch. Lift®.
From humble beginnings with a glue gun, SHEFIT has grown into an empire, empowering women everywhere. Featured on Shark Tank and recognized by top magazines, we're on a mission to ensure every woman gets the fit and support she deserves.