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In order to keep moving, we have to keep improving. Our original Shefit bra has revolutionized the way women look at sports bras, but with everything, there is always room for improvement.

The patented adjustability and two-way wear features are still the core of our bra and the reasons why Shefit works for our customers. Women are able to adjust shoulder and bust straps for a secure and personalized fit – finally giving women the choice for their level of support. There is also the option to wear the Shefit bra as an X-back or H-back, depending on your aesthetic preference, your support needs, and you personal style.

Our latest improvements are incorporated in the Shefit Ultimate Sports Bra and Ultimate Sports Bra 2.0. The new designs have the core features that make Shefit a success, but we’ve made some changes that we think are for the better. Take a peek.

The Shefit Ultimate Sports Bra features:
• Patented adjustability

• Two-way wear

• Improved fabrics that are lighter, thinner, better and softer

  • Fewer fabrics layers, creating less bulk and weight

• Improved Hardware

  • Metal hardware for extended durability

  • Upgraded hook-and-loop fasteners


The Shefit Ultimate Sports Bra version 2.0 features:

• Patented adjustability

• Two-way wear

• Improved fabrics that are lighter, thinner, better and softer

  • Upgraded fabrics for better support

  • Fewer layers of fabrics, making an even more lightweight bra

  • Softer liner fabrics, for an even more comfortable feel against the skin

• Improved Hardware

  • Upgraded zipper – magnetic head and encased construction

  • Reflective strips for improved visibility

  • Additional hook-and-eye for improved confidence when performing high impact activities

  • Metal hardware upgraded to be lighter and thinner

• Improved Overall Fit

  • More cup coverage for less side boob exposure

  • Increased encapsulation to provide more separation and improved, more flattering shape.



  • Caroline: February 21, 2016

    How is the bounce effect is? It looks like in the pictures that your bust spills upward and is not contained, so I’m worried that when running my DDD’s will not stay in one place. Any thoughts?

  • Cathy: February 04, 2016

    Are you selling the Ultimate 2.0 now? I ordered a bra last week and am wondering why I wasn’t given a choice. I should receive mine on Saturday.

  • Elizabeth M Rios: February 04, 2016

    I am a 75 year old women who is a 3 luxe size. I have never been able to find a bra sports or otherwise the fits me without the straps coming off my shoulders or where I have excess boobage coming out of the cups. I am only 5 ft tall and I have shoulder too small to hold up what God endowed me with. I was amazed at what I saw on shark tank and I am purchasing one to try out. My main question is: Are you planning on making a similar bra for normal everyday wear. I think for people like me this would be a God send. A bra that keeps the girls in place even under everyday wear would be Amazing.

  • D'Anna Eggers: January 29, 2016

    Just saw you on Shark Tank!!!! I ordered 2 bras! Just what i have been looking for to start running again. If you are petite and have had a boob job…you need this bra!!! I know this will work great even with out trying it on!!! I will be a loyal customer and eventually so will Laurie!!

    Thank you

  • S. Gilbert: January 27, 2016

    I wear a 40JJ (professionally measured). I usually have to wear a sports bra over top of my regular bra to work out. This bra sounds amazing and a dream come true, but your sizing a) doesn’t go high enough and b) your larger bras are sold out in every color.

    Are there any plans to go bigger on the cup size or would you all consider custom orders? When will you restock?

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