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2 min read

Shefit Holiday Round-Up

It’s been such an exciting year at Shefit! We kicked the year off with our Shark Tank appearance, we released an updated version of our bra and received awesome accolades from some of our favorite publications.

We couldn't think of a better way to celebrate such a big year than with you, our devoted badass customers who have supported us all along the way... Our company's founder, Sara Marie, came up with the idea for a revolutionary new bra over 10 years ago because she recognized women needed a better sports bra. When Sara Marie launched Shefit (just three years ago) our customers responded positively and helped grow our company to where we are today. We’re more than just a sports bra company; we want to empower women of all walks of life to be the best and healthiest versions of themselves. It's because of the relationship that we have with our customers that we are able to do just that.

As we look back on 2016, we want to share our successes with the people who helped make these successes obtainable, you. 

Shark Tank

The event that turned our whole year upside down! In January, ABC's “Shark Tank” aired an episode that included Shefit, and millions of people learned about our product and what we do. Our episode of Shark Tank re-aired in April. Due to both of our Shark Tank airings, our visibility soared and we were introduced to a plethora of awesome customers.

Best bra

We know we are the best sports bra out there, but it’s always nice when someone else recognizes that too. This past year, Shefit was featured in Inside Fitness Magazine, Women’s Running Magazine and Runner’s World. Each publication proclaimed us one of, if not the, best sports bra. (Gee, thanks!) We also made Entrepreneur's Entrepreneur 360” list for being one of the best privately owned companies. 

Bra upgrades

You’ve told us what you wanted, and we’ve done our best to incorporate your feedback. The Shefit bra will always be evolving to give our customers the kind of support and comfort they need to live their best lives. Stay tuned to see what 2017 has in store for our products – we're excited to unveil what’s next!


We’ve connected with many people and organizations since our Shark Tank debut. In August, we partnered with the Biggest Loser Race Series as a sponsor of their Chicago events. We recently became the official bra of the Metro Health Grand Rapids Marathon. We’re also supporting (in more ways than one) the local Susan G Komen chapter and are working with the Beautiful You MRKH Organization.

(Read more about MRKH in our blog)

Other sightings

Besides ABC's “Shark Tank,” you may have seen us on ABC WZZM, NBC WOOD, FOX WXMI, HSN and Zulily. All of our partnerships were established to help as many women as possible have the opportunity to educate themselves, and own, the phenomenal Shefit Ultimate Sports Bra. Needless to say, we’ve been around the block-or-two.


We can’t wait to see what’s in store for us in 2017, and we are excited for you to join us on this journey. Stay updated with all things Shefit by following us on Facebook, Twitter and Instagram.