Introducing the Ultimate Flex Sports Bra, a great addition to your Ultimate collection. Our most indulgent bra yet.

Introducing the Ultimate Flex Sports Bra, an essential addition to your Ultimate collection. We now have TWO bras in our ‘Ultimate Collection’: the Ultimate Sports Bra and the Ultimate Flex Bra. Both bras offer exceptional support for high-impact activities, and both bras are available in sizes XS-6Luxe. Here’s the scoop on what's new, what's similar, and why you need the whole collection!

What's NEW

1. Our Ultimate Flex features a new and luxurious fabric! This 4-way stretch fabric is so soft to the touch, you will never want to take it off (trust us). The fabric will work almost as hard as you do, wicking away moisture so you stay dry throughout your workout, while giving you the flexibility to move.

2. The Ultimate Flex features wireless, molded, seam-free cups, with compression and encapsulation for a sleek new look.

3. Our Ultimate Flex features an elegant new design with metallic marble elements. We've also updated the metallic logos on the bra to help you really stand out.

What You Can Always Count On

1. Both bras feature our patented Zip.Cinch.Lift technology, allowing you to customize your bra and set your level of support. This is what sets SHEFIT apart from other brands.

2. Both bras feature our high performance, fully-encased zipper with magnetic locking head and top & bottom zipper covers for confidence and security. 

3. Both bras are completely customizable with 1" wide non-stretch shoulder straps with 15" of adjustability for your desired vertical lift and more than 8” of customization in the bust band.

If you already own Ultimate Sports Bra, you will want to order the same size in the Ultimate Flex.  It is always best to use bust and ribcage measurements in inches when selecting a size. If you do not know those, you can plug your traditional bra size into our size calculator HERE.   

If you are unsure of how to wash your SHEFIT bras, head HERE. How do you choose which bra is best for you? We suggest adding both to your bra drawer! We can’t wait to hear your thoughts on our latest addition to the SHEFIT collection.