Breastfeeding and Bras: 4 Tips To Find Your Perfect Match

Five pregnant women standing next to each other wearing a Shefit Ultimate Sports Bras, one holding a baby.

We receive questions almost every day regarding the Ultimate Sports Bra and whether or not "it works" when it comes to breastfeeding. Shefit was born from a true necessity – our founder, Sara Marie, was frustrated and depressed during pregnancy, often wearing multiple bras at one time and modifying them with clips and bands. She tried all of the best bras on the market, and they all fell short of what she needed. She was looking for custom support that fit her needs. While she had struggled for some time, she hadn’t realized the full effect it had on her until she was pregnant with her first child when her chest became out of control. She was upset because she had to walk away from workouts that normally, she could tackle with ease, due to pain from the bounce and weight of her breasts. It was in that moment when she knew that there had to be a better way and her first prototype was born.

That first version was basically the Frankenstein of sports bras as she cobbled together fabrics and pieces of existing bras. It wasn’t pretty, but it did the job. At the time, she had no intention of starting a business, she was just trying to solve her own problem. Over time, Shefit has developed a magnificent product geared toward supporting every woman of every size and fitness level at all milestones of life. A bra finally exists that transcends the confines of the traditional sports bra. The Shefit high-impact sports bra has revolutionized the way support functions and feels. 

With the help from one of our squad members, Heather, who has used the Shefit Ultimate Sports Bra not only work out in, but also to breastfeed each of her three children with, we’ve decided to put together the top four things that we think you should be looking for in a bra while you’re breastfeeding and trying to stay active:

No Excessive Stretching

“I purchased the Ultimate Sports Bra a few months after I had my first child. I really struggled to find a bra that would not stretch out, and that drove me crazy. It would be tight in all the wrong places, and then loose in all the areas where I desperately wanted it to fit tight. One of my friends at the gym, who already had children and also breastfed each of them. She kept telling me about Shefit, and how this was the bra that she worked out in every day but wished that she would have had while she was breastfeeding so she recommended that I try it. I decided to take her word on this, and get the bra not only to work out in but also to breastfeed with. Needless to say, there has been no stretching out. There also has been no need to buy a ton of bras all in different sizes, that work for a short amount of time, and then have to be tossed once they do not fit anymore!”

No Underwire

My boobs are significantly more comfortable in the Shefit. I truly think that one of the main reasons why this is the case is because there isn’t an annoying underwire in it! I feel like it’s definitely a challenge to find a bra these days that is even remotely supportive if it doesn’t have an underwire.” 

Gym to Home With No Hassle

“I am not a contortionist by any means. I used to dread having to wiggle a sticky, sweaty bra over my head after a workout, and I absolutely love knowing that I will never have to deal with that pain again because of how easy the Ultimate Sports Bra is to just unzip or re-adjust. ”


“Let’s talk about the adjustable straps and rib cage. These two things are probably my favorite features of the bra. I always have the shoulder straps loose if I am around the house or just doing everyday errands, it’s super comfortable this way, and I then also have the ability to just be able to quickly undo one side of my bra to be able to breastfeed. Once I am ready for my workout though, I can then just as quickly tighten my straps right back up and take on anything that’s thrown at me without any type of bouncing involved. Also, my poor boobs have gone through a lot, okay? After three kids, my breasts have seen all sorts of growing and shrinkage. My Shefit Ultimate Sports Bra has had the ability to keep up with every change that my breasts and body have experienced.”

Want to know more about how the Shefit Ultimate Sports Bra can support your goals? Visit our website at or email customer service at info [at]

  • Alie says...

    I just saw your product on Shark Tank, GREAT IDEA!! Can’t wait to try it!! Best wishes.

    On September 24, 2017

  • Kim Benson says...

    Thank you, thank you, thank you !!!!

    On September 24, 2017

Leave a comment